At the heart of writing is communicating or expressing your ideas in a conversational manner to your market or targeted audience.
The written word gives feet and hands to your unique thoughts, ideas, and voice…going and touching the lives of those who want to hear from you. It is projecting your voice in the written form so that your audience (at large) can notice you, get value from what you have to offer, and pay attention to what you have to say and at the same time, converts prospects into clients.
There may be a million reasons why people write – but if you are in business and want to connect with your market, generate leads and create customers, then here are 5 top reasons for writing and creating content that becomes profitable.
1. Writing Grows Your Business Like Nothing Else… look at all the ads, promotional materials and emails that come your way. Growing your business will be grounded in your continual staying in touch with your market and writing is the one avenue through which that is possible. Writing connects you with your market, builds and nurtures the relationship, presells your products and services, and drives traffic to your website.
2. Writing Establishes Your Expertise in Your Field… Susan Friedman, author of Riches in Niches, writes, “if you want people to believe you’re an Expert, you’ve got to put your skills and knowledge out there where everyone can see it, in black and white.” She goes on to say that, “writing constitutes the single most cost-effective, practical way to establish your name and reputation. It costs next to nothing, except for your time, and is accessible to everyone… The credibility you gain from being in print far outweighs any other tool available to the Nichepreneur.”
3. Writing Helps You Stay Focused on What Your Market Wants to Hear and Talk About… Staying focused on what your market needs to solve its problems is fundamental to growing your business. Your market will change and evolve, so will your business over time. As your market changes in some aspects, your business will need to be open to adapt in order to make meaningful and relevant contact. By staying abreast with the news (past or latest) and happenings in your market, you will have a treasure chest full of ideas to continue writing to them.
4. Your Written Materials Become the Gateway to Multiple Streams of Income and Having a Thriving Business… You as a business owner or coach can consistently build and nurture relationship, and grow and sustain your business through these five categories or modalities: Choose the ones that are the best fit for you and your business.
A. The Hear It Category -Some in your market would prefer getting their information and training by hearing the content. Examples are Teleseminars, Audio CD’s, Podcasts, and Radio Shows.
B. The Read It Category – Others in your market would prefer getting their information and learning by reading the content. Examples are eBooks, Newsletters, and Articles, Training manuals, Special Reports, Transcripts, and Books.
C. The Watch It Category – Others in your market would prefer getting their information and training through watching the content. Examples are DVD’s, Web videos, Broadcasts, App videos, and YouTube.
D. The Experience It Category – Others in your market would prefer getting their training or information through experiencing the content. They would want to have direct participation in the events or activities. Examples are Retreats, Conferences, Seminars, Boot camps, Workshops, Tele-Trainings, and E-classes.
E. The Master It Category – Others in your market would prefer getting their information and training by mastering the content. They would want to gain a thorough understanding and to become skilled at implementing what they’ve learned. Examples are Masterminds, Group coaching, Certifications, One-on-one coaching, and Mentorships.
5. Write because you as a coach or business owner have no other choice for bringing in prospects and profits… even if it means you contract with a ghost writer. “Not only is the pen mightier than the sword, the pen truly surpasses just about everything on the planet! The written word commands incredible power – a power you can harness to anchor your position as a Nichepreneur.” Susan Friedmann, author of Riches In Niches: How to Make It Big in a Small Market.
1. What was this reading like for you? Write your answer in two to five sentences.
2. So what new insights did you get? Describe in two to five sentences.
3. Why are these new insights important? State the significance of your new insight/s in as many words as you like.
4. Now knowing what you know, how can you take this new knowledge forward in your business? Compare and contrast your old insights with your new ones in as many words as you like.
5. What are your next steps? List your answers in chronological order.
6. What do you need to learn? Describe in as many words you like.
Take the next step and implement what you’ve learned and if you have any questions about creating profitable content – email me at firstname.lastname@example.org.Thanks for reading!
Maima Jones is founder of www.maimajones.com. She writes marketing copy for B2B companies, marketers, and small businesses. She also teaches and mentors startups of service-based businesses on leveraging their content for multiple streams of income.